Beauty lovers, rejoice: Shop TODAY’s 2026 Beauty Awards are here! This year, we narrowed down from a list of nearly 2,600 products across skin care, makeup, body care and more to find the best in every category, crowning a total of 120 winners.

To break the news, Shop TODAY executive editor Adrianna Brach stopped by Studio 1A with a sampling of our award winners. From longtime drugstore favorites that proved they can’t be beat to the new launches we’ve deemed actually worth the hype, these winners represent the best of the best currently on the market.

Just keep scrolling to shop these editor-tested-and-approved beauty products, and be sure to check out the full list of winners here.

Shop TODAY Beauty Awards winners seen on TODAY

BS-Mall 14-Piece Makeup Brush Set with LED Light Mirror

$16.99

Amazon

$16.19

BS-MALL

What to know

Beauty PSA: Experts say you’re supposed to be cleaning your brushes at least once per month. If you can’t remember the last time you gave them a good wash, it’s time to swap them out. At about $1 per brush, this set of 14 brushes has something for every step of your routine, plus a travel-friendly organizer.

“This is a Shop TODAY bestseller we’ve been singing the praises of for years,” Brach reports. “I personally own and love these.”

Maybelline Lash Sensational Sky Tubes Tubing Mascara

$10.82

$13.99

Amazon

Now 23% off

$13.99

Ulta

$13.89

Target

What to know

For years, our editors have sworn by Maybelline’s “Sky High” line of mascaras for long, lifted and defined lashes. The original previously won a Shop TODAY Beauty Award, and the waterproof version just earned the title of “best waterproof mascara” in our ranked series. And now, there’s a new formula to fall in love with: this tubing version.

Pro makeup artist Mone’t Howard previously told us that tubing mascaras are “made with polymers that wrap around each individual lash to create tiny tubes.” So, they usually last longer than traditional mascaras, because they don’t smudge or flake easily. At the end of the day, simply swipe down to pull the tubes off in one easy motion (no harsh rubbing needed).